The Bible from 30,000 Feet was a relaunch of a mid-week series by Skip Heitzig. This series gave a broad view of the entire Bible in just over a year.

As someone entered the service, there was a foyer experience that made you feel as if you were going through an airport terminal. Kiosks were branded, signage created, check in to get a boarding ticket, volunteers were dressed in flight attendant outfits, and there were loud speaker announcements that sounded as if you were in an airport, awaiting your flight.

There was also an airport gift shop. Shirts, hats, pins, The Bible from 30,000 Feet book and study guide, and even a branded bag of peanuts were all sold there.

As part of this support, the Old and New Testaments were divided into sections, and each section was branded with its own airline. I was able to brand an airline called Sonnet Air, which was the airline for the poetic books of the Bible.